Growth MarketING in 2022 (Step-by-Step Guide)

Growth marketing is one of the biggest buzzwords of the past years, and in 2021, it’s no different, which is why so many people are asking, “What is Growth Marketing?”.

Consultants, marketers, and entrepreneurs call growth marketing the best way they grow a business, and some even call it ‘the future of marketing”, but what does it really mean?

In this article, I’ll explain to you how to become a growth marketer in 2022. Let’s get started with the definition of growth marketing:

What Is Growth Marketing

Growth Marketing is a new field focusing solely on growth, based on a data-driven, experiment-based process.

A growth marketer explores new growth opportunities systematically in any part of the customer journey, from awareness through marketing to brand ambassadors by optimizing the product/ service.

What is a Growth Mindset?

A Growth Mindset is a way of working and dealing with problems related to business, where you look for alternative solutions, give priority to progression over perfection and use data and new techniques. The growth mindset is a characteristic of growth hackers and growth marketers.

Books about Growth Marketing

Enjoy your reading!

Growth Marketing Skills

  1. Data Tracking & Analytics
  2. Acquisition Marketing (Social, Search, Content, Email, etc.)
  3. Technical Skills
  4. Customer Retention
  5. Referral Programs & Viral Marketing
  6. Conversion Rate Optimization & A/B-testing
  7. Activation & User Onboarding
  8. UI / UX
  9. Visual Design
  10. Behavioural Psychology
  11. Customer Interviews
  12. Copywriting
  13. Marketing Automation
  14. Growth Hacking Mindset
  15. “Learnability”

How to start with Growth Marketing?

  1. Discover your Growth Bottleneck – The Pirate Funnel
  2. Set up your Growth Experiments – G.R.O.W.S. Process
  3. Analyze & Implement
  4. Repeat this G.R.O.W.S-Process

Growth Marketing Blogs

Growth Hacking courses and training

Online Growth Hacking courses:

Offline Growth Hacking courses:

  • Growth Tribe is the first growth hacking academy in Europe and by far the biggest. Each year they train around 2,500 people from their Growth Tribe campus in Amsterdam or in-house at companies.
  • The Talent Institute has a paid traineeship for growth hackers as a part of StartupBootcamp.
  • GrowthRocks is also setting up growth hacking universities in Athens, London and Bucharest.

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